Main Article Content

Faruk Ahmeti


Companies must continually adapt to technological advancements to gain a competitive edge and enhance performance. Active employee engagement plays a crucial role in achieving and improving performance, necessitating promoting motivation and job satisfaction. This study explores the relationship between motivation, job satisfaction, and employee performance, with employee engagement as a mediator. Specifically, the research focuses on Information Technology (IT) companies in Kosovo and various locations across the European Union involved in different projects. The sample for this study comprises 112 respondents selected through convenient sampling. The research model is analyzed using Partial Least Square (PLS) analysis with SmartPLS 3.0 software. The empirical findings indicate that motivation positively influences employees’ engagement and performance in various IT positions. However, job satisfaction has no direct impact or exerts a relatively low influence. Nonetheless, employee engagement significantly enhances employee performance by mediating the effects of motivation and job satisfaction. The research findings have significant managerial implications, emphasizing the importance of actively promoting motivation, innovation, and job satisfaction to increase employee involvement and achieve desired outcomes. 


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How to Cite
Ahmeti, Faruk. 2023. “LEVERAGING EMPLOYEE ENGAGEMENT FOR COMPETITIVE ADVANTAGE: SATISFACTION AND WORK MOTIVATION MANAGEMENT”. Journal of Liberty and International Affairs 9 (2):178-94. https://doi.org/10.47305/JLIA2392216a.
Author Biography

Faruk Ahmeti, University “Isa Boletini” - Mitrovice, Kosovo

Faruk Ahmeti is a university professor with more than 17 years of active in national and international Universities, such as Roehampton University (London-UK), Liverpool UniversityLiverpool-UK), and now full-time at the University of Mitrovice “Isa Boletini” in Kosovo. He received his Doctor of Business Administration degree in Switzerland and his MSc in Management and Leadership from Rochester Institute of Technology University (NY-USA). He is currently Vice Dean and Head of the Economic Engineering Department at the Faculty of Mechanical and Computer Engineering at the University of Mitrovica. Also, he is a board member of the National Qualification Authority in Kosovo. Besides his academic career, Dr. Faruk Ahmeti has more than 20 years of experience in managing different national and international companies.