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Sayak Pal
N. Thilaka
Sharmila Kayal


The ‘soft power’ can be brought forward and achieved for any developing country through softer means. Advertising (both direct and indirect approach) is a powerful tool for disseminating information to various stakeholders concerning the MSME sector. To introspect the potentiality of India’s MSME’s emerging power, the researchers attempted to answer the different components that shaped Indian industrialization over the years and also analyzed the direct and indirect audio-visual advertisements created on MSMEs to encourage entrepreneurial activities throughout the nation. The observation indicates that direct and indirect advertisements that promote and encourage the growth of entrepreneurship have their advantages and disadvantages; however, direct advertisements are proven to be preferred over indirect advertisements, while the reason behind it can be the dilution of concept or the prominence of commercialization. 


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How to Cite
Pal, S. ., Thilaka, N. ., & Kayal, S. . (2022). EMERGING POWER IN INDUSTRIALIZATION: EMPOWERING INDIA THROUGH ENTREPRENEURSHIP. Journal of Liberty and International Affairs, 8(3), 99-114. https://doi.org/10.47305/JLIA2283099p
Author Biographies

Sayak Pal, Symbiosis Institute of Media and Communication (SIMC), Symbiosis International (Deemed University) (SIU), Lavale, Pune, Maharashtra, India

Mr. Sayak Pal, a management postgraduate from the Institute of Engineering and Management in Kolkata, also holds a postgraduate degree in Mass Communication and Journalism. He is currently working as an Assistant Professor in the Department of Journalism and Communication, School of Media and Communication at Adamas University in Kolkata. He has earlier been associated with NSHM Knowledge Campus in Kolkata, Ramoji Krian Universe in Hyderabad, Symbiosis School of Media & Communication in Bengaluru, and Amity University in Kolkata. He has had a brief industry stint spanning roughly four years. He is UGC-NET qualified and is currently pursuing his Ph.D. under the Faculty of Media & Communication at Symbiosis International (Deemed University) in Pune.

N. Thilaka, Symbiosis School of Media and Communication (SSMC), Symbiosis International (Deemed University) (SIU), Electronics City, Hosur Road, Bengaluru, Karnataka, India

Dr. N. Thilaka holds a doctorate in Journalism and Mass Communication. She has almost 16 years of academic experience, teaching at the postgraduate and undergraduate levels and actively participating in research in communication and media studies. Her specialization is in the area of new media, advertising, graphic designing, and online journalism. She had a rich experience in the industry before moving on to academics in the provinces of Merchandising, and Advertising. She has also taught on the online platform for Southern New Hampshire University in courses related to Mass Communication. She is a recognized research guide under the Faculty of Media and Communication at Symbiosis International (Deemed University).

Sharmila Kayal, School of Media and Communication, Adamas University Kolkata, India

Dr. Sharmila Kayal is currently working as an associate professor with the Department of Communication Management under the School of Media and Communication at Adamas University in Kolkata. Before joining Adamas University, she was a full-time research scholar at Pondicherry Central University in Puducherry. There, she was a recipient of the university-accredited UGC Research Fellowship for five years. She did her Master's degree in Journalism and Mass Communication from Ravenshaw University in Cuttack. She has actively participated in international conferences held in Dubai in 2018 and Bangkok in 2019, where her papers were published in reputed and prestigious journals. She has papers in the Indian Journal of Ecology, a NAAS-credited and Scopus-indexed journal. She also holds an additional Master's degree in Criminology and Police Administration.