THE IMPACT OF DEMOGRAPHIC FACTORS ON CONSUMER PURCHASING PREFERENCES IN DEVELOPING COUNTRIES: EMPIRICAL EVIDENCE FROM KOSOVO

Main Article Content

Faruk Ahmeti

Abstract

This paper analyses the role and the level of impact that different demographic factors have on buying preferences during the selection process between local and imported goods in developing and emerging economies, with a specific focus on the Kosovo region. A total of 630 questionnaires were distributed, from which 536 valid responses and an empirical study is applied to test the hypothesis. A probability sample (randomly selected), which was stratified by seven regions throughout the country was applied, by covering all levels of the society, cultural background, different locations (urban and rural), different levels of education, and income. Some of the respondents have shown a preference for imported goods and were willing to pay a price premium for it based on the quality offered by top producers (around 41.79%). Whereas, 58.21% of respondents prefer local products. It is proven that there is a correlation between demographic factors and buying preferences process when deciding between local and imported products. Whereas, price is considered as the main factor in the buying process in developing countries, due to the low income, whereas the level of imported products depends on the country’s ability to fulfill the local needs with local products.  

Downloads

Download data is not yet available.

Article Details

How to Cite
Ahmeti, F. . (2022). THE IMPACT OF DEMOGRAPHIC FACTORS ON CONSUMER PURCHASING PREFERENCES IN DEVELOPING COUNTRIES: EMPIRICAL EVIDENCE FROM KOSOVO. Journal of Liberty and International Affairs, 8(1), 98-115. https://doi.org/10.47305/JLIA2281098a
Section
Articles
Author Biography

Faruk Ahmeti, University “Isa Boletini” - Mitrovice, Kosovo

Faruk AHMETI is a university professor with more than 15 years of active in national and international Universities, such as Roehampton University (London-UK), Liverpool UniversityLiverpool-UK), and now full time at the University of Mitrovice “Isa Boletini” in Kosovo. He received his Doctor of Business Administration degree in Switzerland and his MSc in Management and Leadership from Rochester Institute of Technology University (NY-USA). He is currently Head of the Economic Engineering Department at the Faculty of Mechanical and Computer Engineering. Also, he is a board member of the National Qualification Authority in Kosovo. Besides his academic career, Dr. Faruk Ahmeti has more than 20 years of experience in managing different national and international companies.