DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA

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Rajesh Das
Ipsita Banerjee

Abstract

The article has intended to study the action of Twitter-based media advocacy promoted by the Ministry of Health (MOH) of the Government of India, and World Health Organization (WHO) during the Covid-19 pandemic. Its goal was to assess the degree of the WHO and MOH's media campaigning for Covid-19, as well as the public's perception of this advocacy. In this regard, mixed methods have been used for data collection where a survey has been conducted with 125 respondents, who use Twitter, from Kolkata (India) with the help of random sampling. A content analysis of two well-known Twitter accounts was conducted, which helped to reflect the current trends that they follow. The findings of this research have reflected the choice of medium preferred by the respondents for receiving news and information during the Covid-19 pandemic. It has also helped to identify the Twitter handles and tweets they mostly follow and thereby the major factors influencing their choice. The outcome of this research has helped to study whether Twitter can be used for institutionalized health communication or not in the future.

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How to Cite
Das, R. ., & Banerjee, I. (2021). DIGITAL TECHNOLOGY AND HEALTH ADVOCACY ON COVID-19: A CASE STUDY OF TWITTER HANDLES OF THE WORLD HEALTH ORGANIZATION AND MINISTRY OF HEALTH OF INDIA. Journal of Liberty and International Affairs, 7, 97-117. https://doi.org/10.47305/JLIA2137191d
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Author Biographies

Rajesh Das, The University of Burdwan, West Bengal, India

Dr. Rajesh Das is Assistant Professor since June 2005 in the Department of Mass Communication, University of Burdwan. His research area is health communication, rural communication, and development communication. Dr. Das acted as a Coordinator in two consecutive research projects funded by IIMC, Ministry of HRD. He is also a Project Director in a major research project in Public Health awareness program in rural communities, funded by IMPRESS-ICSSR, Ministry of HRD, Govt of India. . He presented around 70 papers in various seminars and conferences out of 25 presentations were as resource persons and/or invited speaker. He published 14 articles in refereed journals followed by 12 book chapters in different edited volumes. Dr. Das is an author or co-editor of three books, published in London and India respectively.

Ipsita Banerjee, ICSSR-IMPRESS (MHRD), the University of Burdwan, West Bengal, India

Ms. Ipsita Banerjee has been woriking as a Research Assistant for an ICSSR-IMPRESS (Ministry of HRD, Government of India) project with The University of Burdwan, West Bengal, India since 2021. Previously has worked as a Research Associate in a private research organisation.  She has also worked as a Field Investigator for a research project by IIMC, New Delhi, India. Ms. Banerjee has published a research paper in UGC care indexed journal and has presented 6 seminar papers in different national and international seminars.

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