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Rajesh Das
Ipsita Banerjee


The spread of the Covid-19 has presented an unparalleled challenge for media management as well as for the media content. The pattern of daily life changed due to the excessive use of media. India, as a nation has been in the third position worldwide, many deaths during a pandemic are concerned. Kolkata being one of the metro cities of the country has not been exempted. The regional media content perceived a knowledge gap with the highest circulated national daily of the country. The changed media content, and audience perception towards the change, and the need for media advocacy during any health crisis in general and Covid-19 in particular, is studied in this paper using a mixed approach of both quantitative and qualitative. The discourse analysis of the newspapers in a constructed week format, representing a six months study during the pandemic, and the primary data from the audience suggested the behavior change and attitude formation through media, in this unique study.


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How to Cite
Das, R. ., & Banerjee, I. . (2021). SCOPE OF MEDIA ADVOCACY DURING COVID-19: A SELECTED CASE STUDY IN KOLKATA. Journal of Liberty and International Affairs, 7(3), 50-71.
Author Biographies

Rajesh Das, The University of Burdwan, West Bengal, India

Dr. Rajesh Das is Assistant Professor since June 2005 in the Department of Mass Communication, University of Burdwan. His research area is health communication, rural communication, and development communication. Dr. Das acted as a Coordinator in two consecutive research projects funded by IIMC, Ministry of HRD. He is also a Project Director in a major research project in Public Health awareness program in the rural communities, funded by IMPRESS-ICSSR, Ministry of HRD, Govt of India. . He presented around 70 papers in various seminars and conferences out of 25 presentations were as resource persons and/or invited speaker. He published 14 articles in refereed journals followed by 12 book chapters in different edited volumes. Dr. Das is an author or co-editor of three books, published in London and India respectively.

Ipsita Banerjee, ICSSR-IMPRESS (MHRD), the University of Burdwan, West Bengal, India

Ms. Ipsita Banerjee works as a Research Assistant for an ICSSR-IMPRESS (Ministry of HRD, Government of India) project with The University of Burdwan, West Bengal, India since 2021. Previously has worked as a Research Associate in a private research organisation. She has also worked as a Field Investigator for a research project by IIMC, New Delhi, India. Ms. Banerjee has published a research paper in UGC care indexed journal and has presented 6 seminar papers in different national and international seminars.